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Sample report

Sample ticket count report

This is the email your recipients get from TicketCounts.io: the show, tickets sold, the change since the last report, sell-through against cap and tickets by type. The organizer, show and numbers below are an example.

Last updated

The example email

From
Northside Presents via TicketCounts.io
Subject
Marrow Creek · 412 sold (+38)
To
you@example.com (each recipient gets their own copy)
Example report email. The organizer, show and numbers are made up; links are turned off.

What each part means

From the top of the email to the bottom. Each number matches the numbered badge on the example.

  1. Your logo and the count stamp

    Northside Presents logo · COUNT · MON 28 SEP · 9:00 AM ET · EVENTBRITE

    Your logo comes first, on a white plate. Free reports use the TicketCounts.io header instead. Next to it, or under it on narrow screens: when the count was taken, in the report's time zone, and the platform it came from.

  2. The foil strip

    4px static foil

    A thin foil line under the header. Email clients that cannot show gradients get a solid color instead.

  3. Tickets sold

    Sold: 412

    Read from the ticketing platform when the report is sent: paid plus free admission tickets. Refunded and canceled tickets, add-ons and donations are not counted. If the platform does not return a count, no email goes out; a count is never guessed.

  4. Change since the last report

    +38 since last

    Tickets sold since the previous report for this show, also in the subject line. The first report of a schedule has nothing to compare with, so it leaves the change out.

  5. Sell-through against cap

    82% of 500 cap

    Tickets sold as a share of the event’s capacity, with a bar. It appears when the platform returns a capacity for the event.

  6. Tickets by type

    GA Advance 250 of 250 · GA 148 of 230 · Guest list 14 of 20

    Each admission ticket type with its tickets sold, and its cap when the platform sets one (Eventbrite). Platforms that do not return named ticket types (Universe) show paid and free totals instead, when a show has both.

What does the subject line say?

The event, the count and the change since the last report, so the number is readable from the inbox: “Marrow Creek · 412 sold (+38)”. The first report of a schedule leaves out the change. Test sends start with [TEST], so nobody mistakes one for a scheduled report.

The email comes from “Your organization via TicketCounts.io”, and replies go to the person who set up the report. Each recipient gets their own copy, so nobody sees the other addresses.

Where do the numbers come from?

From the ticketing platform, at the moment the report is sent. Nothing is estimated or copied from an older report: if the platform does not answer, no email goes out and the send is retried. Below is exactly what each platform’s count includes.

Eventbrite

  • Paid tickets are admission ticket classes with a price above 0; free tickets are admission ticket classes with a price of 0.
  • Add-ons and donations are not counted.
  • Every page of ticket classes is read, so events with many ticket types are counted in full.
  • The report lists each admission ticket class by name with its tickets sold, and its cap when Eventbrite sets one.
  • If Eventbrite does not return a sold count, the report is not sent; counts are never guessed or shown as 0.

Eventbrite ticket count reports

Universe (a Ticketmaster company)

  • Paid tickets are rates with a price above 0; free tickets are rates with a price of 0.
  • Add-on rates are not counted.
  • Sold counts come from Universe's own per-rate sold count.
  • Capacity is the sum of the rate capacities when every admission rate has one; otherwise it is left blank.

Universe ticket count reports

The plain-text version

Every report also carries a plain-text part for email clients that do not show HTML. This is the text of the example above, with its two links shortened: a real report’s “Stop these emails” link carries the recipient’s own token, and its footer link carries campaign tags.

MARROW CREEK
Sat 17 Oct · 8:00 PM · Cordwood Hall
Count · Mon 28 Sep · 9:00 AM ET · Eventbrite

SOLD: 412 (+38 since last report)
82% of 500 cap

GA Advance: 250 of 250
GA: 148 of 230
Guest list: 14 of 20

---

Sent by Northside Presents via TicketCounts.io
Get automated counts for your shows: https://ticketcounts.io/sent-with-ticketcounts

Northside Presents added you@example.com to this ticket-count report.
Stop these emails: https://ticketcounts.io/api/unsubscribe/start?token=…
Questions about this report? Reply to reach box-office@northside.example.

Send yourself one.

Connect Eventbrite or Universe, pick a show and send a test to your own address. It carries the live count for that show.

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