For promoters
Ticket count reports for promoters
TicketCounts.io emails your ticket counts to the artist's agent, your co-promoters and the venue on the schedule you set, straight from Eventbrite or Universe. You stop pulling numbers and pasting them into emails, and everyone gets the same count at the same time.
Last updated
- Shows at once
- 1–100
- Active event reports, by plan.
- Recipients per report
- Up to 100
- By plan: up to 2 on Free, up to 100 on Venue. Recipients need no account.
- Schedules
- Daily, weekly or custom days
- At a time you pick in 15-minute steps, in the time zone you choose.
- Platforms
- Eventbrite and Universe
- Connect one or both.
Workflows
What do promoters automate with TicketCounts.io?
The counts people keep asking for. Each show gets one report, sent to the agents, co-promoters and venue staff who want its numbers, at the days, time and time zone that suit them. Four common setups follow; they are examples, and every report can use any schedule.
| Workflow | Who gets it | Schedule | Why it works |
|---|---|---|---|
| Daily counts to the artist's agent | Agent and artist manager | Daily, 9:00 AM in the agent’s time zone | Each report has its own time zone, so an agent in another city gets the count at the start of their day. |
| Monday counts to a co-promoter | Co-promoter | Weekly, Monday 10:00 AM | Replies to the report come back to you. |
| Show-week counts to the venue | Venue box office and production | Custom days, for example Monday, Wednesday and Friday | Change the days in the dashboard when the show gets close. |
| A run of dates for one artist | Agent and manager | One report per show, same time each day | Starter runs up to 10 reports at once; Pro runs 30. |
Example setups, not a fixed menu.
Counts
What do agents and partners expect in a count?
The number of tickets sold for their show, at a steady time, so they can read the pace between two counts. A TicketCounts.io report sends the count, the change since the last report and, on Eventbrite, a breakdown by ticket type, so comps issued as their own $0 ticket type show on their own line.
A ticket count is a snapshot of sales for one show. Sent at the same time every day, it shows the sales pace; set against the room's cap, it gives the sell-through. A TicketCounts.io report sends the count itself: tickets sold, with the change since the last report and a breakdown by ticket type (Eventbrite) or paid and free totals (Universe).
Sample
What does the agent receive?
An email from your organization's name via TicketCounts.io, one copy per recipient, with the current count for one show: tickets sold, with the change since the last report and a breakdown by ticket type. Replies go to you, and the agent can unsubscribe from any report. They never need a login or an account.
- From
- Northside Presents via TicketCounts.io
- Subject
- Marrow Creek · 412 sold (+38)
- To
- you@example.com (each recipient gets their own copy)
In every report
- The event name and tickets sold, with a breakdown by ticket type (Eventbrite) or paid and free totals (Universe).
- The change since the previous report, from the second report on.
- The percent of capacity sold, when the platform reports the event's capacity.
- You choose whether each report shows paid tickets, free tickets or both.
- One copy per recipient, so nobody sees the other addresses.
- Replies go to you, the account holder.
- An unsubscribe link in every email, plus one-click unsubscribe in mail apps that support it.
- Your logo on paid plans; the TicketCounts.io header on Free.
Template
Tell the agent before the first report
A new sender in someone's inbox can look like spam. Send one short note first so they know the count is coming and who it is from.
Subject: Daily counts for [Artist] at [Venue] start tomorrow
Hi [Agent name], From tomorrow you'll get the count for [Artist] at [Venue] ([Show date]) by email every day at [Time] [Time zone]. It comes from [Your company] via TicketCounts.io and shows tickets sold, with the change since the last report and a breakdown by ticket type. Reply to any of those emails to reach me. Each one has an unsubscribe link at the bottom if you'd rather not receive them. [Your name]
Send this once, before the first report, so a new sender name is not a surprise.
Plans
How many shows can I report on at once?
One active report per show. The Free plan runs 1 report at a time; paid plans run 10 to 100. Paused reports don't count, and reports pause on their own after the show, so a finished date frees its slot for the next one. Everything each plan includes is on the pricing page.
| Plan | Price | Active event reports | Recipients per report |
|---|---|---|---|
| Free | $0 | 1 | Up to 2 |
| Starter | $7/mo | 10 | Up to 10 |
| Pro | $15/mo | 30 | Up to 25 |
| Venue | $39/mo | 100 | Up to 100 |
Setup
How do I set it up?
4 steps, all in your dashboard. Connect your ticketing account once, then create one report per show: pick the event, add the people who want its count, and choose the days, time and time zone. Most of the time goes into deciding who gets which show.
Step 1: Connect Eventbrite or Universe
Choose Connect in your dashboard and sign in on the platform's own page (OAuth). TicketCounts.io stores the access token encrypted and only reads data; it never creates or edits events, orders or ticket types. You can connect more than one account per platform.
Step 2: Pick the show
Pick the organization (Eventbrite) or host (Universe), then search its events by name. Unlike Eventbrite's own scheduled reports (only events in the next 3 months, as of September 18, 2026), there is no date window: a show on sale for next spring can get a report today. One report covers one event.
Step 3: Add recipients and a schedule
Add up to 2 recipients on Free and up to 100 on the largest plan. Recipients do not need an account. Pick daily, one weekday or several weekdays, a time in 15-minute steps and the time zone the report follows.
Step 4: The count goes out
At the scheduled time TicketCounts.io reads the current count from the platform and emails each recipient their own copy, with your logo on paid plans. Send yourself a test first if you like. If the platform does not answer, no email goes out and the send is retried.
FAQ
Questions from promoters
Do agents and co-promoters need an account?
No. Recipients only get the email. They don't need a TicketCounts.io account or a login to your ticketing platform, and each one can unsubscribe from any report.
Can different people get counts for different shows?
Yes. Each report covers one show and has its own recipients, days, time and time zone, so every agent only gets the shows they book.
What happens after the show?
Reports for an event that has ended or been canceled pause on their own. Paused reports do not count toward your plan, so the next show can take the slot.
Can the reports carry my logo?
Yes, on every paid plan. Free reports use the TicketCounts.io header. The "Sent by your organization via TicketCounts.io" footer can be turned off per report on Pro and Venue.
Send tonight's count without opening your ticketing dashboard.
Free for 1 active event report. New accounts get 14 days of Pro, no card needed. See a sample report.