Use case
Daily ticket counts by email
Pick an event, add recipients, choose Daily and a send time, and TicketCounts.io emails the current ticket count every day at that time, in the time zone you choose. Each send reads the count from Eventbrite or Universe when it goes out.
Last updated
- Send time
- 15-minute steps
- For example 9:00 or 9:15 AM.
- Time zone
- Set per report
- Use the recipient’s own time zone.
- Recipients per report
- Up to 100
- By plan: up to 2 on Free, up to 100 on Venue. Recipients need no account.
- After the show
- Pauses on its own
- When the event ends or is canceled.
Schedules
Which schedules can a count email use?
Daily, one weekday, or the weekdays you pick, at any time in 15-minute steps and in the time zone you choose. The same options work for every report and every plan, including Free. A report sends once on each scheduled day, at its one send time.
| Option | When it sends |
|---|---|
| Daily | Every day at the time you set. |
| Weekly | One weekday, for example every Monday. |
| Custom days | Any set of weekdays, for example Monday, Wednesday and Friday. |
| Send time | Any time of day in 15-minute steps. |
| Time zone | Any time zone, set per report, so a recipient in another city gets it at their local time. |
| End | The report pauses on its own after the event ends or is canceled. |
Sample
What does a daily count email look like?
The same report every day: the event, the tickets sold and a breakdown by ticket type, read from the ticketing platform at the moment it is sent. From the second day on, it also shows the change since the previous day's report, so the pace is easy to read.
- From
- Northside Presents via TicketCounts.io
- Subject
- Marrow Creek · 412 sold (+38)
- To
- you@example.com (each recipient gets their own copy)
In every report
- The event name and tickets sold, with a breakdown by ticket type (Eventbrite) or paid and free totals (Universe).
- The change since the previous report, from the second report on.
- The percent of capacity sold, when the platform reports the event's capacity.
- You choose whether each report shows paid tickets, free tickets or both.
- One copy per recipient, so nobody sees the other addresses.
- Replies go to you, the account holder.
- An unsubscribe link in every email, plus one-click unsubscribe in mail apps that support it.
- Your logo on paid plans; the TicketCounts.io header on Free.
Timing
What time should a daily count go out?
A morning send in the recipient's time zone includes the previous evening's sales and arrives before their day starts. Sent at the same time every day, two counts in a row show the sales pace. Keep the time fixed once people rely on it.
- Set the report to the recipient’s time zone when they are in another city.
- Use weekly while the show is months out, and switch to daily closer in.
- Add everyone who needs the count to one report instead of forwarding it.
- Around the on-sale, a daily count shows how the first days went.
Template
The daily count email, if you send it by hand
Until you automate it, this is the format: the show, when the count was taken, and paid, free and total. A scheduled report sends the same count plus the change since the last one.
Subject: [Show], [Show date]: [Total] sold
[Show], [Venue], [Show date] Count as of [Time] [Time zone] Paid: [Paid] Free: [Free] Total: [Total] Next count: tomorrow at [Time].
A scheduled report sends the same count, plus the change since the last report, sell-through against cap and tickets by type.
Setup
How do I schedule a daily count?
Connect your ticketing account once, then create a report: pick the event, add the recipients, choose Daily in step 3, and set the time and time zone. Send yourself a test to check the email. After that it goes out every day until the show ends or is canceled.
Step 1: Connect Eventbrite or Universe
Choose Connect in your dashboard and sign in on the platform's own page (OAuth). TicketCounts.io stores the access token encrypted and only reads data; it never creates or edits events, orders or ticket types. You can connect more than one account per platform.
Step 2: Pick the show
Pick the organization (Eventbrite) or host (Universe), then search its events by name. Unlike Eventbrite's own scheduled reports (only events in the next 3 months, as of September 18, 2026), there is no date window: a show on sale for next spring can get a report today. One report covers one event.
Step 3: Add recipients and a schedule
Add up to 2 recipients on Free and up to 100 on the largest plan. Recipients do not need an account. Pick daily, one weekday or several weekdays, a time in 15-minute steps and the time zone the report follows.
Step 4: The count goes out
At the scheduled time TicketCounts.io reads the current count from the platform and emails each recipient their own copy, with your logo on paid plans. Send yourself a test first if you like. If the platform does not answer, no email goes out and the send is retried.
FAQ
Daily count questions
Does a daily report send on weekends?
Yes. Daily means every day of the week. To skip weekends, choose custom days and pick Monday to Friday.
Can one report go out twice a day?
No. Each report has one send time. Pick the time your recipients want the count most.
Does it still send when nothing sold?
Yes. The report goes out at the scheduled time with the current count, whether or not it changed since the last one.
What happens after the show?
Reports for an event that has ended or been canceled pause on their own, so nobody gets counts for a finished show.
What if the ticketing platform doesn't answer?
No email goes out with a guessed number. TicketCounts.io retries the send, and a count is never shown as 0 because the platform did not reply.
Schedule tomorrow morning's count now.
Free for 1 active event report. New accounts get 14 days of Pro, no card needed. See a sample report.