Glossary
Sales pace
Sales pace is how fast tickets are selling, measured as tickets sold per day over a period.
Also called: ticket sales pace, sales velocity, burn rate, pace
Last updated
Definition
Pace shows whether a show is on track long before it sells out or stalls. Teams compare the last day or week with the average since on-sale, and with past shows at the same number of days out.
Formula
Pace = (tickets sold now − tickets sold at the start of the period) ÷ days in the period
Worked example
380 sold last Monday and 450 sold this Monday is a pace of 10 tickets a day.
Illustrative numbers, not a real show.
In a TicketCounts.io report
Each scheduled TicketCounts.io report shows the current total and the change since the previous report, so a daily report gives recipients the day-by-day pace.
Work it out
- Sales pace calculator
Will this show sell out at the current pace?
- Ticket count tracker
Is there a free ticket sales tracker for Excel or Google Sheets?
Automate this
TicketCounts.io reads tickets sold from Eventbrite or Universe and emails the count to your list on the days and time you choose, so nobody has to pull it by hand. Free for 1 active event report. New accounts get 14 days of Pro, no card needed.