Glossary
Guarantee
A guarantee is the fixed fee the promoter pays the artist regardless of ticket sales.
Also called: artist guarantee, flat guarantee, guaranteed fee
Last updated
Definition
A flat guarantee puts the ticket-sales risk on the promoter. Many deals combine a guarantee with a percentage of the net, as in a versus deal, so the artist shares the upside of a strong on-sale.
Formula
Promoter result = NBOR − show expenses − guarantee
Worked example
An artist on a $2,000 guarantee is paid $2,000 whether 100 or 500 tickets sell.
Illustrative numbers, not a real show.
In a TicketCounts.io report
TicketCounts.io reports show tickets sold, not revenue, so the promoter can compare each count with the number of tickets it takes to cover the guarantee and the show expenses.
Work it out
- Promoter deal calculator
What do the artist and promoter each take under a guarantee, versus, 80/20 or door deal?
Automate this
TicketCounts.io reads tickets sold from Eventbrite or Universe and emails the count to your list on the days and time you choose, so nobody has to pull it by hand. Free for 1 active event report. New accounts get 14 days of Pro, no card needed.