Skip to content

Free tool

Promoter deal calculator

Every deal starts from the box office: GBOR is tickets sold × price, and NBOR is GBOR after taxes and fees. The deal decides the artist payment; the promoter keeps NBOR − show expenses − the artist payment. Compare a guarantee, a versus deal, an 80/20 split and a door deal side by side.

Last updated

The show and the deal

Box office

What comes off GBOR to reach NBOR, per the contract.

Venue, production, marketing, staff. Not the artist payment.

Adds a table at 25, 50, 75 and 100% sold.

Deal terms

Used by the guarantee, versus and split deals.

Of NBOR after show expenses.

Taken before the split.

80 for an 80/20 deal.

Costs taken before the door split. If they are part of your show expenses, enter them there too: the promoter result is NBOR − show expenses − artist payment.

Result

GBOR
$12,000
400 × $30.00
Taxes and fees
$1,200
NBOR
$10,800
GBOR − taxes and fees
NBOR after expenses
$5,800
At 400 tickets sold. Promoter = NBOR − show expenses − artist.
DealArtistPromoter
Flat guarantee$2,000$3,800
Guarantee versus percentage$4,930$870
Guarantee plus split (80/20)$4,240$1,560
Door deal$4,060$1,740

Flat guarantee: the working

  1. Artist: the guarantee, $2,000
  2. Promoter: NBOR $10,800 − expenses $5,000 − artist $2,000 = $3,800

Guarantee versus percentage: the working

  1. Net after expenses: NBOR $10,800 − expenses $5,000 = $5,800
  2. 85% of $5,800 = $4,930
  3. Artist: the greater of the guarantee $2,000 and $4,930 = $4,930
  4. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,930 = $870

Guarantee plus split (80/20): the working

  1. Split point: guarantee $2,000 + expenses $5,000 + promoter profit $1,000 = $8,000
  2. Above the split point: NBOR $10,800 − $8,000 = $2,800
  3. Artist: guarantee $2,000 + 80% of $2,800 ($2,240) = $4,240
  4. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,240 = $1,560

Door deal: the working

  1. Door after agreed costs: NBOR $10,800 − $5,000 = $5,800
  2. Artist: 70% of $5,800 = $4,060
  3. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,060 = $1,740
Artist payment at 25, 50, 75 and 100% of 500 sold
SoldNBORGuaranteeVersus80/20 splitDoor deal
25% (125)$3,375$2,000$2,000$2,000$0
50% (250)$6,750$2,000$2,000$2,000$1,225
75% (375)$10,125$2,000$4,356.25$3,700$3,587.50
100% (500)$13,500$2,000$7,225$6,400$5,950
Promoter result at 25, 50, 75 and 100% of 500 sold
SoldNBORGuaranteeVersus80/20 splitDoor deal
25% (125)$3,375-$3,625-$3,625-$3,625-$1,625
50% (250)$6,750-$250-$250-$250$525
75% (375)$10,125$3,125$768.75$1,425$1,537.50
100% (500)$13,500$6,500$1,275$2,100$2,550

How is each deal calculated?

Start with GBOR, take off the taxes and fees the contract allows to reach NBOR, then apply the deal. A guarantee is fixed; a versus deal pays the greater of the guarantee and a percentage of the net; an 80/20 deal adds a split above the split point; a door deal pays a share of the door.

What the artist is paid under each deal type
DealArtist paymentIn words
Flat guaranteeGuaranteeA fixed fee, whatever sells.
Guarantee versus percentagemax(guarantee, versus % × (NBOR − show expenses))The greater of the guarantee and a share of the net.
Guarantee plus split (80/20)Guarantee + split % × max(0, NBOR − (guarantee + show expenses + promoter profit))The guarantee, plus a share of what is left once costs and the promoter’s profit are covered.
Door dealDoor % × (NBOR − agreed door costs)A share of the door, after agreed costs, instead of a fixed fee.
GBOR
Tickets sold × average ticket price
NBOR
GBOR − taxes and fees
Promoter result
NBOR − show expenses − artist payment

Show expenses never include the artist payment.

Split point (80/20)
Guarantee + show expenses + promoter profit
Door split base
NBOR − agreed door costs

Door costs are taken before the split. If they are part of your show expenses, enter them there too; the promoter result is still NBOR − show expenses − artist payment.

Real contracts vary: the base can be gross or net, expenses can be capped, and bonuses or plus-backs change the numbers. This calculator uses the formulas above; check them against your contract, and settle on the signed terms.

Worked example: 400 tickets at $30

GBOR $12,000, 10% taxes and fees, NBOR $10,800, show expenses $5,000, guarantee $2,000. Illustrative numbers, not a real show.

Flat guarantee

Artist $2,000 · Promoter $3,800

  1. Artist: the guarantee, $2,000
  2. Promoter: NBOR $10,800 − expenses $5,000 − artist $2,000 = $3,800

Guarantee versus percentage

Artist $4,930 · Promoter $870

  1. Net after expenses: NBOR $10,800 − expenses $5,000 = $5,800
  2. 85% of $5,800 = $4,930
  3. Artist: the greater of the guarantee $2,000 and $4,930 = $4,930
  4. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,930 = $870

Guarantee plus split (80/20)

Artist $4,240 · Promoter $1,560

  1. Split point: guarantee $2,000 + expenses $5,000 + promoter profit $1,000 = $8,000
  2. Above the split point: NBOR $10,800 − $8,000 = $2,800
  3. Artist: guarantee $2,000 + 80% of $2,800 ($2,240) = $4,240
  4. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,240 = $1,560

Door deal

Artist $4,060 · Promoter $1,740

  1. Door after agreed costs: NBOR $10,800 − $5,000 = $5,800
  2. Artist: 70% of $5,800 = $4,060
  3. Promoter: NBOR $10,800 − expenses $5,000 − artist $4,060 = $1,740

Questions

What is a versus deal?

In a versus deal the artist is paid the greater of a guarantee or a percentage of the net, usually NBOR after show expenses. Formula: Artist payment = max(guarantee, percentage × (NBOR − show expenses)). A $2,000 guarantee versus 85% of net: with NBOR of $11,000 and expenses of $6,000, 85% of $5,000 is $4,250, so the artist is paid $4,250.

Versus deal: definition

How does an 80/20 deal work?

An 80/20 deal splits the money left after costs 80% to the artist and 20% to the promoter; exact terms vary by contract. Formula: Artist bonus = 80% × (NBOR − guarantee − expenses − promoter profit). NBOR of $11,000, a $2,000 guarantee, $6,000 of expenses and $600 of promoter profit leave $2,400; the artist gets $2,000 + 80% of $2,400 = $3,920.

80/20 deal: definition

What is a door deal?

In a door deal the artist is paid a percentage of the door, the ticket and walk-up money, instead of a fixed guarantee. Formula: Artist payment = percentage × (door receipts − agreed costs). A 70% door deal on $3,000 of receipts after $400 of agreed costs pays the artist $1,820.

Door deal: definition

What is the difference between GBOR and NBOR?

GBOR, gross box office receipts, is the total face value of tickets sold for a show before any deductions. NBOR, net box office receipts, is the gross box office after taxes and agreed ticket fees are deducted; artist percentages are usually calculated on it.

GBOR: definitionNBOR: definition

Automate this

TicketCounts.io reads tickets sold from Eventbrite or Universe and emails the count to your list on the days and time you choose, so nobody has to pull it by hand. Free for 1 active event report. New accounts get 14 days of Pro, no card needed.