Glossary
Sell-through
Sell-through is the share of available tickets that have sold, usually shown as a percentage of capacity.
Also called: sell-through rate, sell through, percent sold
Last updated
Definition
Sell-through tells partners how full a show is. Some teams divide by gross capacity, others by sellable capacity after kills and holds, so say which one you use. Agents compare sell-through across markets on a tour.
Formula
Sell-through % = tickets sold ÷ capacity × 100
Worked example
410 tickets sold in a 500-cap room is 82% sell-through.
Illustrative numbers, not a real show.
In a TicketCounts.io report
A TicketCounts.io report shows sell-through as a percent of cap (for example "82% of 500 cap") when the ticketing platform returns the event's capacity.
Work it out
- Sales pace calculator
Will this show sell out at the current pace?
- Ticket count tracker
Is there a free ticket sales tracker for Excel or Google Sheets?
Automate this
TicketCounts.io reads tickets sold from Eventbrite or Universe and emails the count to your list on the days and time you choose, so nobody has to pull it by hand. Free for 1 active event report. New accounts get 14 days of Pro, no card needed.